Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
“60 Minutes” loses 5 million viewers after CECOT segment scandal
Viewership fell from 10.35 million to 4.89 million week over week, with sharp declines in the key A18-49 demographic.
EXCLUSIVE
Fox News, NBC end 2025 as top networks in prime-time
Fox News grew its prime-time audience year over year, while NBC saw double-digit declines in total viewers and key demos.
RATINGS
Netflix: Christmas Day NFL game is most-streamed in U.S.
The match-up averaged 27.5 million viewers and peaked at 30 million, according to Nielsen data cited by Netflix.
RATINGS
Nielsen deepens measurement partnership with Roku
Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other's intelligence products.
Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge
Paramount displaced NBC Universal as the third-largest media distributor during Nielsen's November measurement month.
DATA
Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
Sinclair multicast networks see sharp ratings growth in November
Sinclair’s networks networks posted strong November ratings gains, driven by expanded distribution and more-premium shows.
RATINGS
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Nielsen: Sports dominates on TV in early December; Hallmark pulls strong viewership with holiday films
Sports programming continued to boost traditional linear television networks during Nielsen's most-recent measurement week.
Nielsen: Football boosts time spent with ad-supported sources during Q3
Traditional linear TV accounted for a stronger share of ad-supported viewership than streaming during Q3, according to Nielsen.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.