Spectrum Reach
ESPN, Spectrum, Sinclair execs to be honored at Hall of Fame ceremony
ESPN Chairman Jimmy Pitaro and Spectrum Reach Executive Vice President David Kline are among the industry leaders who will be honored at a Hall of Fame ceremony later this year.
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Veteran advertising executive David Kline to retire from Charter’s Spectrum Reach
David Kline will retire from Charter in May after spending nearly five decades in the TV industry; Jason Brown will be elevated to the role of EVP of Spectrum Reach at that time.
Spectrum Reach announces collaboration with Amazon Ads
The partnership aims to help small businesses tap into more advertising inventory through Spectrum products.
By:
Charter Communications (press release)
Spectrum Reach, Magnite partner on programmatic advertising
Spectrum Reach will expand its use of Magnite's programmatic ad tech to deliver more-personalized experiences through the Spectrum TV app.
Waymark helps Charter grab $27 million in local ad revenue
A partnership between Charter Communications and software maker Waymark is proving to be financially lucrative for both companies.