A partnership between Charter Communications and software maker Waymark is proving to be financially lucrative for both companies.
On Friday, Charter said its Spectrum Reach local advertising business generated $27 million in revenue during the first year of the partnership as more clients leveraged AI production features offered by Waymark.
During the first year, Waymark helped Spectrum Reach’s small business clients and others with nearly 7,000 commercial spots. On average, each spot generated around $4,000 in revenue, Waymark said.
“Spectrum Reach brings a deep understanding of the advertising landscape and a commitment to innovation that, when combined with Waymark’s cutting-edge technology, it enables us to offer a solution that is fast, cost-effective, and compelling” said Michael Guth, the Senior Vice President of Ad Sales Marketing at Spectrum Reach.
Spectrum Reach promotes itself as the top multiscreen video partner in markets served by Charter.
“If you look at Spectrum Reach relative to others in the market, you can see how we’ve harnessed fragmentation by seamlessly delivering audiences across channels and platforms better than anyone else,” Guth said at a recent industry event.
The Waymark partnership amplifies the abilities of Spectrum Reach, allowing advertisers to create quick and efficient campaigns that work across streaming, traditional linear and other types of television.
In addition to Spectrum Reach, Waymark’s clients include the E. W. Scripps Company, Gray Television, Beasley Media and Fox Corporation’s local television station business.
