Spectrum Reach
Spectrum Reach to absorb New York Interconnect advertising operations
Spectrum Reach will absorb many of the advertising products and services currently offered by New York Interconnect.
Winners of 2026 StreamTV Awards announced at Big Bash Reception
Executives and companies like Xumo, Pluto TV, Spectrum Reach, AMC Global Media, Bango and Comcast were honored with awards.
Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
Charter’s ShowSeeker combines with Innovar Solutions
ShowSeeker has combined with Innovar Solutions to unify ad operations and workflow tools for media companies across linear, streaming and connected TV inventory.
Charter to issue pink slips to 1,200 workers
Charter, which operates under the Spectrum brand, is readying pink slips that will primarily impact corporate and back-office workers, according to a report.
Spectrum Reach partners with TVBeat to bring programmatic ads to linear channels
Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.
Charter officially debuts Spectrum Reach Architect
The platform uses artificial intelligence to help ad buyers optimize their TV, digital and streaming media campaigns.
Spectrum Reach promotes Mary Pouliopoulos to SVP, Customer Experience
Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to campaign execution and post-campaign analysis.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
Dan Callahan promoted to SVP, Chief Revenue Officer at Spectrum Reach
Charter Communications has promoted Dan Callahan to serve as the Senior Vice President and Chief Revenue Officer of its advertising sales business Spectrum Reach.