Super Bowl LX
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Comcast says 4K feed of Super Bowl matched latency of broadcast
Comcast says its RealTime4K feed of Super Bowl LX was on par with broadcast TV latency during the event, based on internal tests.
Telemundo sets audience record during Super Bowl LX halftime show
Last Sunday's broadcast of Super Bowl LX proved to be ratings gold for Telemundo.
RATINGS
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
Congressman issues baseless threat against NBC over Bad Bunny halftime show
The lawmaker, Rep. Randy Fine of Florida, is urging the FCC to issue fines against NBC, the NFL and Bad Bunny over the halftime performance.
FIRST ON THE DESK
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.