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Super Bowl LX

Levi's Stadium, the host venue for Super Bowl LX. (Photo by Photo by Jeff Underwood, U.S. Customs and Border Patrol)

Super Bowl LX grabs 125 million viewers, doesn’t break TV records

Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.

RATINGS
Puerto Rican musician Bad Bunny performs at Super Bowl LX in February 2026. (Still frame courtesy National Football League / Apple Music)

Congressman issues baseless threat against NBC over Bad Bunny halftime show

The lawmaker, Rep. Randy Fine of Florida, is urging the FCC to issue fines against NBC, the NFL and Bad Bunny over the halftime performance.

FIRST ON THE DESK
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Nielsen to pilot co-viewing measurement during Super Bowl LX

Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.

(Stock image via Pixabay, Graphic by The Desk)

NBC: Super Bowl LX, Winter Olympic Games will stream in 4K

Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.

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