Last Sunday’s broadcast of Super Bowl LX may not have shattered TV audience records for Comcast’s NBC, but it proved to be ratings gold for Spanish-language sister-network Telemundo.
According to ratings data from Nielsen, Super Bowl LX was the most-watched championship football game aired on Telemundo in its history, attracting 3.3 million viewers who watched some or all of the match-up between the Seattle Seahawks and the New England Patriots.
The Super Bowl LX halftime show, featuring Puerto Rican musician Bad Bunny and presented by Apple Music, also ranked as the most-watched halftime show on Spanish-language TV ever, attracting nearly 4.8 million viewers between 8:15 p.m. and 8:30 p.m. Eastern Time, the Nielsen data showed.
“Super Bowl LX represents a defining moment not just for Telemundo, but for Spanish-language media overall,” Joaquin Duro, the Executive Vice President of Sports and Streaming at Telemundo, said in a statement. “From record-breaking viewership on television to unprecedented engagement across digital and social platforms, this event shows the power of delivering live sports through a culturally authentic lens. By bringing together the biggest game, iconic talent, and a multiplatform strategy built for today’s audiences, Telemundo continues to set the standard for how Hispanic viewers experience the world’s most important live events.”
During the 8 p.m. hour, Telemundo attracted nearly 4.1 million viewers, making it the second most-watched TV network in America, behind only NBC. Its audience was more than three times the size of CBS (1.45 million) and ABC (1.35 million), and significantly larger than rival Univision (509,000 viewers), ratings data showed.
Overall, Telemundo ended Sunday as one of the most-watched networks in the country and the Spanish-language network with the biggest audience, attracting 1.1 million viewers and 462,000 viewers in the key demographic of adults between the ages of 18 and 49 (A18-49). The network had its strongest Sunday audience in two years, executives said.
