WARC
WARC: Netflix set to earn $8 billion in ad revenue by 2030
Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business accelerates from a nascent revenue stream into a central growth driver.
DATA
WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.
WARC: Marketers should expect the unexpected in 2026
The influencer economy and the growing use of AI is giving way to cautious optimism about the state of the marketing economy heading into 2026.
WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
WARC: Facebook ad revenue set to hit $100 billion in 2024
Facebook is on track to generate $100 billion in advertising revenue from its social media platform this year.
WARC: Marketers optimistic about ad budgets in 2025
Most marketing professionals say they expect business to improve in 2025, though most said that will depend on economic conditions.
British ad spending increased 9.3 percent during Q1: report
British brands and marketers spent £9.2 billion during the first three months of the year, according to AA/WARC.