Paul Robins, Sacramento radio staple, gets pink slip at KBEB

Paul Robins’ second act on Sacramento radio has come to an abrupt end.

The afternoon drive host on soft rock station KBEB-FM (92.5 FM) announced he was released from the station’s parent company iHeart Media this week as layoffs continue throughout the national radio chain of over 850 stations.

“If you turned on 92.5 The Breeze this afternoon, I was not there,” Robins said in a social media post, referring to KBEB’s on-air moniker. “Spoiler Alert: Get used to it.”

It was Robins’ second stint with the Sacramento station: For more than two decades, Robins hosted a morning show with colleague Phil Cowan when the station was known as KGBY “Y92.” He was released from the station in 2007 and later became the morning host of “FOX40 Live” on KTXL (Channel 40).

Robins announced his departure from KTXL in 2018 after he was hired by William Jessup University to teach a digital media course. As part of the move, iHeart Media agreed to build a studio at the college and hired Robins back to do afternoon drive for KBEB after the station abandoned a country music format for a soft rock playlist.

Back on 92.5FM? Really?Well, in a word, “Yes.” I left TV news for one job, and now I have two! The moment I return from vacation, I will hit the ground running as Lead Faculty for the new Digital Communication & Design degree that we’re developing at William Jessup University. But something surprising has happened along the way. The radio station I worked at for 20 years has changed its format back to the kind of music we were playing in the good old days, and they’ve asked me to return as the Afternoon Drive host on 92.5 FM “The Breeze.” I’ve never lost my love for radio, but initially turned down the opportunity because of my commitment to the university. That’s when iHeart radio offered to build a broadcast studio on the campus for me, and that’s when I said “Yes!” The university welcomes the opportunities that a new studio facility will present to our students, and the chance for students to connect with one of the largest media companies in the nation. And I get to be on the radio again. So even if you’re not taking one of my classes, we can still hang out together weekday afternoons starting next month on the New 92.5 FM, “The Breeze!”

Posted by Paul Robins on Wednesday, January 9, 2019

 

Robins looked at the bright side of this week’s layoff, saying it gives him more time to focus on his class.

“My main job— and my heart— has been at William Jessup University this past year,” Robins wrote. “And now I’m blessed with a few more hours every day to serve the campus!”

Robins is one of several high-profile on-air personalities laid off by iHeart Media as part of a company-wide restructuring. Earlier this week, Mike Hagerty, the news director at KFBK (1530 AM, 93.1 FM) was released from the news-talk station.

On Thursday, Wendy Goldberg, a corporate communications executive at iHeart Media, declined to comment on the specifics of the layoffs in Sacramento. A company statement forwarded by Goldberg said the company was “aligning our operating structure to match the technology-powered businesses we are now in.”

“During a transition like this it’s reasonable to expect that there will be some shifts in jobs – some by location and some by function – but the number is relatively small given our overall employee base of 12,500,” the statement said. “That said, we recognize that the loss of any job is significant; we take that responsibility seriously and have been thoughtful in the process.”

 

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