Jetblue passengers to get free access to Fubo Sports Network

(Image courtesy Fubo TV, Graphic by The Desk)

Streaming TV service Fubo TV dropped a flurry of announcements on investors and customers this week: The company has 455,000 subscribers, will offer those subscribers the ability to sign up for Starz and Epix by the end of the year and is in the preliminary stages of forming a sports betting service that will, of course, complement its own sports TV offering.

But that’s not all.

On Tuesday, Fubo TV said it would soon offer Jetblue customers the opportunity to stream the Fubo Sports Network for free on all passenger flights in the United States.

“While viewing the Fubo Sports Network for free, Jetblue customers will also be able to sign up for a Fubo TV subscription and begin streaming [content] immediately,” a company executive said.

Jetblue passengers already have a plethora of entertainment options at their disposal while flying — from free DirecTV and SiriusXM satellite service on domestic flights to on-demand TV show and movie rentals on all flights.

The move to offer the Fubo Sports Network for free gives the company free exposure to passengers who are more likely to sign up for a subscription that the company hopes will remain active long after their flights are over.

The move expands on a recent strategy of bringing Fubo TV’s services to more in-flight passengers. Earlier this year, Fubo TV said it would offer passengers free access to its pay TV service on all Viasat-connected flights in the United States.