Three out of four people with an Amazon Prime subscription streamed movies and TV shows through Amazon Prime Video in 2020, according to information released by the company’s chief executive this week.
On Thursday, Amazon CEO Jeff Bezos said more than 175 million Amazon Prime members had taken advantage of their complementary access to Amazon Prime Video, which is included as part of a customer’s subscription to the $12 a month Amazon Prime membership service.
Earlier this month, Bezos told Amazon’s shareholders that the company had more than 200 million global Amazon Prime members.
Amazon said the amount of people streaming Prime Video content is a 70 percent increase compared to those who were streaming in 2019.
That number is likely to increase even further as Amazon inks new content distribution deals specific to Prime Video. Last month, the tech company became the first non-traditional media outlet to land ongoing broadcast rights to some National Football League telecasts, which will start in 2023.
Amazon also recently signed a content distribution deal with Discovery Plus, which will make Discovery’s subscription video service available as a native add-on through Amazon Prime Video Channels.