Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Antenna: Fall is best season for acquiring streaming subscribers
Streaming has developed a new version of the traditional fall TV season, with the last four months of a year being crucial for subscriber acquisition, according to Antenna.
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Roku takes on Prime Video with more streaming subscription bundles
Roku's streaming bundles include exclusive packages with its ad-free service Howdy, plus pairings that include HBO Max, Starz, AMC Plus, Britbox and others.
Amazon rolls out bundle with five services, including Starz, for $30 per month
The new bundle comes at a time when Amazon is driving growth to specialty and niche streaming services, according to data from Antenna.
Prime Video adds short-form news clips to streaming service
The clips will appear in the Trending Topics and Local News carousels and will initially be available on smart TVs and other living room devices.
Tech companies form new lobbying group to press for streaming-friendly policies
Netflix, Amazon's Prime Video and Google's YouTube are founding members of the Streaming Access and Choice Alliance, which will lobby lawmakers for favorable policy.
Victory Plus shuts down after losing local sports rights
The shutdown ends a short-lived experiment in free ad-supported local sports streaming; many teams have signed deals with other platforms like DAZN and Prime Video.
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Ampere: Streaming platforms slow price increases as consumers vote with wallets
Across the three major streamers, average price increases fell from 24 percent of the prior subscription price in 2023-24 to 14 percent in 2025-26.
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Ampere: Ad tiers now dominate North American streaming revenue
North America accounts for nearly 60 percent of global ad-supported subscription streaming revenue, according to data from Ampere.
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Amazon winding down NBC Sports partnership for Thursday Night Football
The partnership will end at the conclusion of the 2026 football season, after which Amazon is expected to move game production in house.
Prime Video debuts Starz-Crunchyroll bundle
Starz and Crunchyroll have launched a new U.S. streaming bundle through Prime Video, giving customers access to both services for $17 per month.
Amazon to close linear Prime TV channel in Germany and Austria
The 24-hour channel launched in April 2025 as a scheduled showcase for movies, series and live sports available through Prime Video.
Warner Bros sues Amazon for “poaching” HBO executive
The complaint filed earlier this month said Amazon wrongly pursued a HBO Max executive while she was still under contract.