Prime Video (Amazon)
Prime Video (or “Amazon Prime Video”) is a subscription-based streaming video service and online video rental marketplace owned and operated by Amazon. The service includes Amazon original TV shows and movies, licensed content and access to a handful of partner streaming services like Max, Discovery Plus, Paramount Plus, AMC Plus, MHz Choice and Britbox.
Prime Video shares common ownership with the free, ad-supported streaming television service Freevee.
Ampere: Ad tiers now dominate North American streaming revenue
North America accounts for nearly 60 percent of global ad-supported subscription streaming revenue, according to data from Ampere.
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Amazon winding down NBC Sports partnership for Thursday Night Football
The partnership will end at the conclusion of the 2026 football season, after which Amazon is expected to move game production in house.
Prime Video debuts Starz-Crunchyroll bundle
Starz and Crunchyroll have launched a new U.S. streaming bundle through Prime Video, giving customers access to both services for $17 per month.
Amazon to close linear Prime TV channel in Germany and Austria
The 24-hour channel launched in April 2025 as a scheduled showcase for movies, series and live sports available through Prime Video.
Warner Bros sues Amazon for “poaching” HBO executive
The complaint filed earlier this month said Amazon wrongly pursued a HBO Max executive while she was still under contract.
Hub: Price overtakes content as top driver of streaming value among consumers
As streaming prices rise, consumers are becoming more choosy about which apps they want to pay for — and free streaming services are benefiting the most.
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Amazon pact with NBA lifts global viewership of basketball games
Amazon's telecast of regular season NBA games through Prime Video is lifting global interest in the sport, according to fresh data released this week.
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Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.
House hearing explores sports broadcast deals in streaming era
The hearing highlighted partisan divides, with Republicans criticizing streaming exclusivity and Democrats focusing on media consolidation and rising consumer costs.
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
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Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
Ampere: Streaming movies have fewer ads than episodic TV series
TV shows have a higher ad load per minute of content viewed compared to moves across popular streaming apps and services, according to Ampere Analysis.
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