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Fox Sports breaks viewership record for soccer match

The U.S.-Wales Men’s World Cup Match and Opening Ceremony in Doha, Qatar, on November 21, 2022.
The U.S.-Wales Men’s World Cup Match and Opening Ceremony in Doha, Qatar, on November 21, 2022. (Photo by Ronny Przysucha, U.S. State Department; Graphic by The Desk)

The World Cup match between the United States and England broke a viewership record for Fox Sports, the company said this weekend.

More than 15.7 million people tuned in to watch the two teams play 90 minutes in a match that saw no goals and ended with a zero tie. The match peaked during a 15-minute window that started at 3:30 p.m., with more than 19.64 million people watching Fox during that time.

The data was based on analytics collected and reported by Nielsen Research and Adobe Analytics, as passed along by Fox Sports’ public relations department.

The match broke a viewership record for the most-watched men’s soccer event on U.S. television, beating the 1994 World Cup match between Brazil and Italy that aired on ABC. It was also significantly higher than the opening match of the FIFA World Cup Qatar 2022 tournament, which saw around 3.23 million people tune in to Fox to watch Ecuador take on Qatar.

Fox Sports holds the domestic television rights to the FIFA World Cup Qatar 2022 tournament with English commentary. Comcast’s NBC Sports holds the Spanish-language telecast rights, with broadcasts airing on local Telemundo stations and the cable channel NBC Universo.

In a statement on Sunday, NBC Sports said Saturday evening’s matchup between Mexico and Argentina broke broadcast and streaming viewership records for a Spanish-language telecast of a World Cup match, with more than 8.9 million viewers tuning in to watch the match on Telemundo and streaming the event on Peacock. The game saw an audience increase of nearly 100 percent compared to Mexico’s first match against Poland, which was played Tuesday and brought in 4.6 million viewers.

Fox and Telemundo are set to air the U.S. men’s soccer match against Iran on Tuesday. The U.S. team must win the match in order to advance in the tournament.

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About the Author:

Matthew Keys

Matthew Keys is a nationally recognized, award-winning journalist with over a decade of experience reporting on the business of media, broadcast television, streaming video platforms and emerging technology. He is the founder, publisher, and editor of TheDesk.net, a trusted source for in-depth news and analysis on the evolving media landscape.

Matthew’s reporting has appeared in major industry outlets, including StreamTV Insider, Digital Content Next and KnowTechie, where he covers topics at the intersection of journalism, streaming services, and digital media innovation. Throughout his career, he has held editorial roles at respected organizations such as Thomson Reuters, Tribune Media, the Disney-ABC Television Group and McNaughton Newspapers.

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