The deal will see JetBlue passengers on domestic flights get free access to a handful of TV shows, movies and documentaries on Peacock on seat-back screens, including Peacock originals “Bel Air,” “Pitch Perfect: Bumper in Berlin” and “Poker Face.”
Passengers who have their own Peacock subscription will also be able to stream content using in-flight Wi-Fi on their own devices for free. To get travelers started, customers who have JetBlue’s True Blue loyalty program will soon be gifted with a one-year free subscription to Peacock Premium.
“JetBlue has a long history of providing industry-leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond,” Jayne O’Brien, the head of marketing at JetBlue, said in a statement.
The partnership is the second between Comcast and an airline for Peacock; the company already has a similar agreement in place with American Airlines, where original content from the streaming service is available on in-flight entertainment systems during travel.
Those deals are part of a broader strategy for media companies who are looking for novel ways to increase the exposure of their streaming services to prospective customers. Other streaming services, including Netflix and the Walt Disney Company’s Disney Plus and Hulu, have similar agreements in place with airliners. Partnerships are also common between streaming services and wireless phone networks.