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Comcast partners with JetBlue for Peacock promotion

The home screen of Comcast's streaming service Peacock.
The home screen of Comcast’s streaming service Peacock. (Graphic by The Desk)

Comcast’s Peacock will be the official streaming service on board JetBlue flights under a new partnership between the media company and the airliner announced on Thursday.

The deal will see JetBlue passengers on domestic flights get free access to a handful of TV shows, movies and documentaries on Peacock on seat-back screens, including Peacock originals “Bel Air,” “Pitch Perfect: Bumper in Berlin” and “Poker Face.”

Passengers who have their own Peacock subscription will also be able to stream content using in-flight Wi-Fi on their own devices for free. To get travelers started, customers who have JetBlue’s True Blue loyalty program will soon be gifted with a one-year free subscription to Peacock Premium.

“JetBlue has a long history of providing industry-leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond,” Jayne O’Brien, the head of marketing at JetBlue, said in a statement.

The partnership is the second between Comcast and an airline for Peacock; the company already has a similar agreement in place with American Airlines, where original content from the streaming service is available on in-flight entertainment systems during travel.

Those deals are part of a broader strategy for media companies who are looking for novel ways to increase the exposure of their streaming services to prospective customers. Other streaming services, including Netflix and the Walt Disney Company’s Disney Plus and Hulu, have similar agreements in place with airliners. Partnerships are also common between streaming services and wireless phone networks.

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About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

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