NBC expands ad-driven partnership with Double Verify
Double Verify and NBC Universal have announced an expanded partnership that will offer NBC’s advertisers greater transparent data across NBC’s connected TV platforms.
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $5 a month; and an ultra-premium, commercial-free tier for $10 a month.
Double Verify and NBC Universal have announced an expanded partnership that will offer NBC’s advertisers greater transparent data across NBC’s connected TV platforms.
Skydance Media is still pursuing a merger opportunity with Paramount Global, the report said.
Streaming’s revenue growth is attributed mainly to hybrid advertising-subscription models, according to Ampere.
Disney could emerge as an early victor as a new front develops in the so-called “streaming wars:” A rush to license content to peer services.
Comcast continued to experience erosion in its TV and broadband businesses, but posted gains in new activations on Xfinity Wireless and Peacock during Q4 2023.
Comcast’s exclusive telecast of an NFL playoff game drew nearly 3 million new sign-ups to its streaming service Peacock, according to Antenna.
Netflix says it supports a return to tougher network neutrality rules, as proposed by the FCC.
Comcast said Peacock had more than 16 million devices streaming the AFC Wild Card Playoff game at once.
TEGNA and NBC have reached a new affiliation agreement that will keep NBC shows and sports on 20 TEGNA-owned TV stations.
Comcast’s direct-to-consumer streaming service Peacock has reached the 30 million subscriber mark, an executive confirmed on Monday.