Charter’s Spectrum TV customers to get free Peacock
Charter’s Spectrum TV customers will continue to have access to NBC-owned cable channels and get Peacock included with their service.
Peacock is a streaming television services operated by Comcast subsidiary NBC Universal. It offers three subscriptions: A free, advertisement-supported tier with limited programming; a premium, advertisement-supported tier with an expanded library of movies and shows for $6 a month; and an ultra-premium, commercial-free tier for $12 a month.
Charter’s Spectrum TV customers will continue to have access to NBC-owned cable channels and get Peacock included with their service.
The 2024 Summer Olympic Games were widely available on NBC Universal’s linear and streaming properties, pushing the company to the top.
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen’s latest “The Gauge” report.
Peacock, which offered all Paralympic events live, logged a total audience delivery of 1.2 million viewers.
Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on NBC, cable networks and Peacock.
Most football fans chose to watch the game on NBC rather than Peacock, according to ratings data reviewed by The Desk.
Sports fans say broadcast TV networks typically do a better job producing and distributing sports coverage, though they’re increasingly excited about the prospect of streaming video platforms.
The professional basketball league says WBD’s offer was not substantially the same as one made by Amazon for games on Prime Video.
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.