Warner Bros Discovery (WBD) says it is implementing an immediate price increase for the ad-free version of its lifestyle and reality-focused streaming service, Discovery Plus.
On Tuesday, the commercial-free tier of Discovery Plus increased from $7 a month to $9 a month in the United States, with a similar hike affecting Canadian subscribers of the streaming service.
The ad-supported tier of Discovery Plus will remain unchanged at $5 per month in the United States, while the same tier will increase from $5 per month to $6 per month in local currency in Canada.
The prices take immediate effect for new subscribers of Discovery Plus, while existing subscribers will see the new prices when their monthly plan renews.
Officials at WBD said it is the first time the price of Discovery Plus has changed since the streaming service was introduced in North America in 2021. Discovery Plus offers lifestyle shows, reality programming and documentaries from Discovery Channel, Animal Planet, the Oprah Winfrey Network (OWN), Investigation Discovery, Destination America and other channels owned by WBD, as well as content licensed from A+E Networks.
The service is separate from a version of Discovery Plus distributed in Europe, which offers several tiers of programming, including some that include live sports.
Earlier this year, WBD relaunched its general entertainment service HBO Max under the “Max” brand name, and incorporated most of the shows and documentaries found on Discovery Plus into Max. A subscription to Max costs $10 a month with advertisements, and starts at $16 a month for ad-free streaming.