Warner Bros Discovery (WBD) has relaunched its U.S. sports division under the TNT Sports brand identity, which will be adopted for all of WBD’s sports production and content moving forward, the company revealed on Thursday.
The move is similar to one WBD took with its sports division in the United Kingdom and Ireland last year, which dropped the BT Sport branding in favor of the TNT Sports identity.
Starting this month, all sports programming aired on WBD-owned cable channels in the United States (TBS, TNT and Tru TV) as well as its Max streaming service will identify as TNT Sports.
It wasn’t immediately clear if WBD will also change the branding of its Bleacher Report sports add-on to Max, which offers live access to games aired on the cable channels.
