Logo of TheDesk.net
GET OUR NEWSLETTER

Tuesday, October 27, 2026

Q3 EARNINGS

Get the latest reports on tech and media earnings — click or tap here

NEWS ALERT

E. W. Scripps starts new round of layoff notices, buyouts at local TV stations


The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...
PROMO Future of Video 2026 - Banner 728x90 PNG TD

Tubi leans into TikTok creators for next content incubation round

Photo of author
By:
»

mkeys@thedesk.net

•
Share:

Fox-owned streaming service Tubi has selected 12 TikTok creators to develop 10 original television series as part of a partnership intended to bring short-form video personalities into long-form streaming entertainment.

The projects were announced Tuesday as part of the Tubi x TikTok Creatorverse Incubator, which was unveiled in March. The companies said the initiative represents Tubi’s largest investment to date in original programming developed with digital creators.

The 10 series will be exclusive to Tubi and include scripted comedies, animated programs, horror shows and unscripted entertainment. The companies did not disclose production budgets or premiere dates for the 10 series.

Future of Video promotional image

Among the projects is “Would You Survive?,” a horror series featuring Christopher Kiely examining whether ordinary people could survive scenarios depicted in popular horror movies. Another horror program, “Scare Tours,” will follow Allie Tran as she visits filming locations associated with horror movies.

Animated projects include “Feeling Super,” created by Lynnell Jones Jr., about a young man who develops a different superpower each day, and “The Roach Chronicles,” created by Kendria Bland, about a family of cockroaches. Sebastian Krahl will develop “Jamie Crow,” an adult animated series about a high school senior obsessed with serial killers.

The unscripted slate includes “Kai Picks the Guy,” a dating show hosted by Kai Cameron, and “A Great Australian Gay Sidequest,” which follows Marc Sebastian exploring Australian tourist attractions.

Other projects include “The Leasing Manager,” a workplace comedy starring Madison Humphrey, and “Asking for a Friend,” featuring Sabrina Brier and celebrity guests discussing friendship and relationships. Yasmine Sahid will star in “Never Have I Spent the Winter with the Romano Brothers,” a comedy about a teenager who moves to Alaska and becomes involved in a romantic rivalry between two brothers.

“The creators we’re working with have built a following, a point of view, and a body of work that people come back for,” Kudzi Chikumbu, Tubi’s Vice President of Creator Partnerships, said in a statement.

TV of Tomorrow Show Promo

The agreement gives participating creators an opportunity to develop longer-form programming for television audiences while retaining the followings they established on TikTok. Tubi has expanded its investment in independently produced digital content since launching its Tubi for Creators initiative in June 2025.

The company said it has since added more than 35,000 episodes from over 700 creators to its streaming library. It has also introduced a dedicated Creatorverse Hub and expanded distribution of creator-produced programming through Amazon Fire TV.

Tubi reports more than 110 million monthly active users (though it doesn’t define the term “active user” and doesn’t appear to be aligned with other streaming services that use a similar metric) and offers a library of over 375,000 movies and television episodes, including nearly 400 Tubi Originals. The new partnership comes as streaming services increasingly look to digital creators for programming that can attract younger audiences and viewers who already follow those personalities on social media.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

Sign up for our free e-mail newsletters

Some links in our articles are affiliate links, and we may earn a small commission on purchases at no cost to you. Affiliate partners never review our stories before publication. Read more about our editorial policies, including our use of affiliate links, by clicking or tapping here.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.