Media measurement firm Comscore has received a new accreditation to its name.
On Wednesday, the company said the U.S. Joint Industry Committee (JIC) granted it a National Currency Certification after finding Comscore’s measurement data was “transactable across both traditional metrics (ACM/AMA) and cross-platform Exact Spot across both Advanced Audiences and Households,” according to a spokesperson.
“The announcement by the U.S. Joint Industry Committee further cements Comscore’s unique position as a cross-platform leader, giving our customers additional assurances of our quality and reliability as the Upfronts approach,” Jon Carpenter, the CEO of Comscore, said in a statement, referring to the industry event where media executives court prospective advertisers.
The certification comes less than two weeks after Comscore received an accreditation from the Media Research Council (MRC) for its data measurements associated with national and local television households in the United States. The designation makes Comscore the only measurement firm to date with MRC accreditation in local television and national television that leverages so-called “big data” science and methodologies.
“Combined with the recent accreditation by the MRC for our national and local TV measurement, the JIC certification establishes Comscore as a standard-bearer for modern media measurement,” Carpenter said.
