The Desk

The Desk

Journalism and Social Media by Matthew Keys

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Comscore

Comcast to sell customer viewing data to third party measurement company
Surveillance

Comcast to sell customer viewing data to third party measurement company

Posted on February 27, 2020February 27, 2020 by Matthew Keys

Comcast has reached an agreement to sell customer viewing data to Comscore, a firm that measures media viewership for advertisers.

CNN falls behind Hallmark Channel in holiday ratings battle
News

CNN falls behind Hallmark Channel in holiday ratings battle

Posted on December 27, 2019December 27, 2019 by Matthew Keys

CNN fell to fourth place in the ratings last week, falling behind Fox News, MSNBC and the holiday-themed Hallmark Channel.

Matthew Keys is an award-winning journalist who covers the intersection of media, journalism and technology as publisher of The Desk. He is based in Northern California.

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The Desk On…

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  • The Hill: Washington Post reinstates reporter suspended over Kobe Bryant tweets
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“The Desk” is a MatthewKeys.net weblog covering radio and television broadcasting; streaming media, journalism and social media.

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