Nielsen to stop selling panels-only ratings data by Q4
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year.
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year.
KERV.ai and Proximic by Comscore are two providers that have joined the marketplace upon its debut.
Comscore has been awarded a patent for its Personifying Viewership Data solution, the company announced this week.
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
The Roku Channel is used by 1 out of every 4 streaming households, according to new data released by Comscore on Wednesday.
The accreditation comes one week after a distinguished honor from the Media Research Council.
Nielsen has extended its agreement with Fox to provide audience measurement solutions Fox-owned broadcast, cable and digital platforms.
Comscore has inked a multi-year deal with Nexstar that will allow the broadcaster to measure audiences across local TV, streaming and websites.
Comcast has reached an agreement to sell customer viewing data to Comscore, a firm that measures media viewership for advertisers.
CNN fell to fourth place in the ratings last week, falling behind Fox News, MSNBC and the holiday-themed Hallmark Channel.