Comscore, Roku partner on campaign measurement
The integration of Comscore Campaign Ratings into Roku’s measurement partner program is intended to help marketers better evaluate their campaigns across different formats.
Comscore
Comscore plans restructuring, layoffs as part of cost-cutting move
Comscore says it will incorporate employee layoffs into a broader restructuring plan that is intended to increase efficiency and decrease costs at the analytics firm.
Comcast to sell customer viewing data to third party measurement company
Comcast has reached an agreement to sell customer viewing data to Comscore, a firm that measures media viewership for advertisers.
CNN falls behind Hallmark Channel in holiday ratings battle
CNN fell to fourth place in the ratings last week, falling behind Fox News, MSNBC and the holiday-themed Hallmark Channel.
