Comscore
Comscore: ChatGPT losing market share to Gemini, Claude
ChatGPT remains the category leader, but its share of total AI prompt volume fell this year as consumers sampled and integrated competing products.
ARTIFICIAL INTELLIGENCE
Comscore to lay off workers under business realignment plan
The company plans to expand use of offshore resources for repeatable operations and reduce legacy business costs.
Fox touts 147 million monthly users across local TV streams, digital platforms
During June, Fox Television Stations ranked first among local television groups in unique users and led the ABC, CBS and NBC owned-station groups in total minutes.
FIRST ON THE DESK
Fox News Digital beats CBS News platforms in key metrics during Q2
The company has topped its competitors in in total digital views for more than 21 straight quarters, per data from Comscore.
DATA
ITN expands local TV programmatic platform with Comscore audience data integration
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
FIRST ON THE DESK
Comscore renews measurement agreements with local TV broadcasters
The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts with the measurement firm.
FIRST ON THE DESK
Samba TV hires Kelly Barrett from Comscore to lead product management
Kelly Barrett has left Comscore to become the new Senior Vice President of Product Management at Samba TV.
Comscore swings to modest profit during Q3
Comscore saw a higher amount of interest in its cross-platform measurement solutions during Q3.
EARNINGS REPORT
Comscore: Viewers see little difference between TV networks, streaming apps
Roku remains a dominant connected TV platform; Smart TV makers are winning the battle for FAST viewers.
Comscore forges measurement partnership with TiVo
Comscore and TiVo have announced a strategic partnership that will combine TiVo’s advanced program metadata with Comscore’s cross-platform audience measurement tools.
Tenetic to integrate Comscore data into media intelligence systems
Tenetic and Comscore are partnering to integrate real-time consumer insights with accredited TV data, giving advertisers and sellers dynamic tools to optimize planning and inventory.