Comscore, Roku partner on campaign measurement
The integration of Comscore Campaign Ratings into Roku’s measurement partner program is intended to help marketers better evaluate their campaigns across different formats.
The integration of Comscore Campaign Ratings into Roku’s measurement partner program is intended to help marketers better evaluate their campaigns across different formats.
Comscore says it will incorporate employee layoffs into a broader restructuring plan that is intended to increase efficiency and decrease costs at the analytics firm.
Comcast has reached an agreement to sell customer viewing data to Comscore, a firm that measures media viewership for advertisers.
CNN fell to fourth place in the ratings last week, falling behind Fox News, MSNBC and the holiday-themed Hallmark Channel.