Roku is launching its own dedicated sports channel through the free, ad-supported streaming television (FAST) platform The Roku Channel.
The channel, called the Roku Sports Channel, will debut on August 12 and serve as the home for Roku’s acquired live sports and shoulder programming, including Major League Baseball’s Sunday Leadoff games, “The Rich Eisen Show,” the syndicated version of Good Morning Football called “Good Morning Football: Overtime,” “WWE: Next Gen” and “Fight Inc: Inside the UFC.”
Roku Sports Channel will also offer partner content like classic boxing matches from Top Rank, combat sports from Swerve Sports and high-stakes poker entertainment from PokerGo, the company said in a statement on Wednesday.
“A curated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel, Roku Sports Channel is an exciting addition to our expanding sports offerin,” Joe Frazetta, the Head of Sports at Roku Media, said in a statement. “We continue to see audiences enjoy the familiar, lean-back experience FAST offers, especially with sports. Sports is one of our most popular channel genres on The Roku Channel, which makes us so excited to make it even easier for audiences to jump into Roku’s standout programming.”
The Roku Sports Channel will be available through The Roku Channel on all supported Roku devices, as well as the Roku Channel app for Amazon Fire TV, Samsung TV, Android TV (Google TV) and Android TV devices. Apple iPhone and iPad users and Android phone and tablet users can access The Roku Channel through the Roku app for those platforms.
