British television and film fans who want a streaming platform built right into their TV sets have a new premium option from Veltech, which has agreed to incorporate the Roku streaming platform into its newest TV models.
Starting in August, shoppers can choose between one of three Veltech-brand Roku TV models from online retailer AO.com, the companies affirmed this week. Veltech will offer two high-definition models (32 inches and 40 inches) and one ultra-high definition (UHD/4K) model (43 inches).
“The new Veltech Roku TV range marks another milestone in our TV partnership program and sees the integration of Roku’s seamless streaming capabilities with Veltech’s impeccable TV quality,” said Richard Halton, an executive in charge of Roku’s business in the United Kingdom. “These new models are exceptional value for consumers and provide them with the perfect immersive viewing experience. We are committed to providing our customers with even more choice from their Roku TV experience, maintaining our position as a leading provider of streamed entertainment.”
While Roku is one of the dominant streaming platforms in the United States, it is still in the process of building out its international business, to include the United Kingdom, where its hardware has only been offered for a few years.
Partnerships with third-party TV makers have been incredibly important for Roku as it seeks reach and scale in the U.K. and other parts of Europe.
“We are thrilled to be partnering with Roku and their award-winning operating system,” Jonathan Evans, the Managing Director at Veltech, said in a statement. “This partnership will give consumers access to a vast amount of great entertainment, and our high-quality TVs assembled in the U.K. We look forward to our customers experiencing the culmination of both brands’ industry-recognized expertise in an affordable offering.”
Roku offers access to many leading third-party apps in the United Kingdom, including Netflix, Amazon’s Prime Video, Comcast’s Now TV, Disney Plus, Apple TV Plus, Paramount Plus, BBC iPlayer, Channel 4, ITVx and My5.
