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Weigel, Paramount multicast network Start TV lands on DirecTV

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The logo of Start TV. (Graphic designed by The Desk)
The logo of Start TV. (Graphic designed by The Desk)

Weigel Broadcasting and Paramount Global’s joint venture multicast network Start TV has launched on DirecTV’s pay television platform.

The rollout of Start TV on DirecTV via Satellite and DirecTV via Internet comes after Weigel signed a multi-year carriage agreement with the pay TV company. The channel became available on the services earlier this week.

Start TV joins two other Weigel-owned channels on DirecTV: Heroes & Icons and Me TV. All three enjoy national distribution on DirecTV’s satellite and streaming platforms.

“We are excited to extend Start TV’s reach, and we know that the network’s lineup of dramas featuring intelligent and powerful female leading characters will bring a unique and compelling entertainment destination to DirecTV subscribers who are always hungry for diverse content,” Neal Sabin, the Vice Chairman of Weigel, said in a statement.

Start TV specializes in rebroadcasts of female-strong dramas like “Rizzoli & Isles,” “The Closer,” “Medium,” “Murder, She Wrote” and”Major Crimes.”

Weigel and Paramount hold an equal 50 percent stake in Start TV, with Paramount’s CBS co-operating the channel.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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