Weigel Broadcasting
Weigel launches audience-based ads platform across multicast TV networks
The solution allows advertisers to buy campaigns based on audience interests, behaviors and purchase intent rather than traditional age and gender demographics.
Weigel promotes William Craig to VP, Network Marketing
Craig succeeds Will Givens, Weigel’s longtime Senior Vice President of Network Marketing, who is retiring from his daily job but staying with the company in a consulting role.
EXECUTIVE MOVES
Weigel to acquire low-power TV station in Birmingham
Weigel will pay $75,000 for the station, which currently serves as a religious broadcast outlet.
Weigel to FCC: NextGen TV may disrupt free access to broadcast TV
In a letter sent to regulators this week, executives at Weigel urged officials to maintain an existing simulcast requirement for broadcasters.
FIRST ON THE DESK
MeTV to start airing “Golden Girls” in March
Weigel's MeTV will start airing a two-episode block of The Golden Girls in prime-time starting in mid-March, the broadcaster confirmed on Wednesday.
Philo adds more channels from Paramount, Weigel’s West
Philo now offers CBS News 24/7, 48 Hours, the Martha Stewart Channel and more.
Weigel hires Elizabeth Tumulty to serve as SVP, Affiliate Relations
Weigel Broadcasting has hired a former CBS media executive to serve as its new point person for affiliate relations between its multicast networks and local TV stations.
FIRST ON THE DESK
“Wizard of Oz” to air on broadcast via MeTV in October
The 1939 film will air in October as part of a special Halloween-themed programming franchise.
Fox News, NBC end 2025 as top networks in prime-time
Fox News grew its prime-time audience year over year, while NBC saw double-digit declines in total viewers and key demos.
RATINGS
Weigel’s MeTV to air tribute to Rob Reiner on Sunday
The memorable TV network will air multiple episodes of "All in the Family" during a special marathon blocking honoring Rob Reiner's work on the show.
Weigel’s MeTV is one of the top TV networks in America. Most of its shows are decades old.
Shows like "M*A*S*H" and "Svengoolie" are pulling in hundreds of thousands of viewers each week, according to Nielsen ratings.
EXCLUSIVE
Weigel brings MeTV back to Dish Network — but with a catch
Weigel has expanded its distribution agreement with Dish to include multicast networks like MeTV on the satellite platform.