Warner Bros Discovery (WBD) will relaunch its streaming service HBO Go under the “Max” brand in Southeast Asia next month, the company confirmed on Tuesday.
Starting November 19, former HBO Go users will have access to Max in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Hong Kong and Taiwan. The service offers content from WBD-owned brands like HBO, Cartoon Network, Food Network, HGTV and Discovery Channel, among others.
“We are thrilled to bring Max to more consumers in Asia,” J. B. Perrette, the CEO and President of Global Streaming and Games at WBD, said in a statement. “Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place.”
Max will be available in more than 70 countries when the streaming service lands in Southeast Asia next month, Perrette affirmed. The service is already available in the United States and key parts of Latin America, Europe and Asia-Pacific.
“Warner Bros. Discovery has long entertained fans across Asia-Pacific with culture-defining content from powerhouse brands,” James Gibbons, the President of WBD’s APAC business, said on Tuesday. “For the first time, this programming will be available in a brand-new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience.”
Max will offer three different plans in Southeast Asia:
- The Mobile tier will allow users to stream content from one mobile device — a phone or a tablet — with shows and movies limited to standard definition. Users will be allowed to download 15 episodes or movies to watch offline.
- The Standard tier increases the number of simultaneous streams to two devices, with content available in high-definition and streaming available through the Max app for connected TVs. Offline downloads increase to 30 episodes or movies.
- The Ultimate tier allows for four simultaneous streams, 100 offline downloads and content in ultra high-definition (UHD/4K), with support for Dolby Atmos on certain shows and movies.
WBD will sell subscriptions to Max through its own website and a number of third-party partners, which the company says it will announce at a later date. Pricing will vary based on region.
