Comcast Technology Solutions has unveiled its next-generation Cloud TV platform that gives broadcasters and video service providers a managed, multi-platform television solution, the company announced on Tuesday.
Cloud TV allows broadcasters and video service providers to synergize their video delivery, measurement and monetization opportunities across linear TV; free, ad-supported streaming TV (FAST); subscription and ad-supported video on demand (SVOD/AVOD); and TV on demand (TVOD), among other platforms.
In a statement, Comcast Technology Solutions said the goal of its next-generation Cloud TV product was to help broadcasters and video service providers streamline the process of getting their content in front of consumers with integrated technology like metadata management, content rights protection, advertising and other features while minimizing costs and effort.
“It’s a dynamic and challenging time across the linear and OTT (over-the-top) video landscape, and CTS’ Cloud TV was designed to help our customers meet this moment,” Bart Spriester, the Senior Vice President and General Manager of Streaming, Broadcasting & Advertising at Comcast Technology Solutions, said in a statement. “With Cloud TV, our customers gain access to a next-gen premium platform that lets them manage and monetize their content seamlessly across global streaming, broadcast and advertising audiences—reliably, securely, and at scale. We’ve also incorporated the best partner technologies, and launched a new managed UX service, so they can benefit from the latest cutting-edge innovations. Cloud TV unites the best of our SaaS services and cloud-based linear play-out technology to deliver the kind of fully featured, modular, and flexible TV solution that only CTS can offer.”
Cloud TV allows broadcasters and video service providers to implement a “digital first” strategy, which includes various features like the ability to launch FAST channels, subscription video bundles, content bundles, personalization driven by artificial intelligence, get actionable measurement and data-driven insight, the development of custom mobile and web user interfaces, tap into template set-top box and connected TV interfaces and the alignment of carbon-neutral video delivery and sustainability goals, among other things.
“Today’s premium video providers must have the ability to efficiently mix their distribution and monetization implementations across subscription packages and bundles, FAST, and VOD to reach viewers wherever they are,” said Maria Rua Aguete, the Senior Research Director of Media and Entertainment and a Technology Fellow at Omdia. “Doing so requires ultra-flexible and reliable back-end systems, like CTS’ Cloud TV, to execute and adapt quickly at scale, and seize their part of a massive financial opportunity. The online video market of $367 billion, coupled with the traditional TV market of $345 billion, represents the bulk of a nearly one trillion-dollar media and entertainment market in 2024. Our research shows that pay TV is here to stay, and ad-based online video is where we expect to see the most growth, so those able to efficiently offer both are in the best position to succeed long-term.”
Comcast Technology Solutions works with a number of third parties who participate in their certified partner program to ensure the best integration across Cloud TV and other products. Some of those certified partners include Microsoft, Palo Alto Networks, Accedo, Effectv, Innovid, Diagnal, Harmonic, Frequency, Amazon Web Services, Crowdstrike, Cisco, Fastly, Workday, Broadpeak, ContentWise, Mux, Jump and FreeWheel — just to name a few.
To learn more about Cloud TV and Comcast Technology Solutions, click or tap here.
