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Amazon winding down NBC Sports partnership for Thursday Night Football

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mkeys@thedesk.net

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Amazon is preparing to move on from its partnership with NBC Sports to produce telecasts of “Thursday Night Football” for Prime Video, according to reports published this week.

A report from the Sports Business Journal — which was widely aggregated by other publications — said the partnership between Amazon and NBC Sports was “coming to an end,” which others interpreted to mean the deal was coming to a close with the upcoming NFL season.

In a social media post, the report’s author Austin Karp clarified that the deal will end after the upcoming season, which aligns with the timing of the five-year production agreement signed between NBC Sports and Amazon in 2022.

When the NBC Sports arrangement comes to an end, Amazon is expected to relegate production of Thursday Night Football games to its own team. Games are offered through the Prime Video app and stream for free on mobile devices via Twitch.

NBC Sports has signed a production deal with YouTube to produce its one-off NFL broadcasts, though the Google-owned streamer does not have any regular-season NFL games scheduled for the upcoming year. Streaming-exclusive games will be handled by Disney’s ESPN Plus, Amazon and Netflix.

NBC Sports is part of NBC Universal, which — at least for now — is owned by Comcast.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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