Local television broadcaster TEGNA has appointed Dhanusha Sivajee as a senior vice president and the company’s Chief Experience Officer, reporting to CEO Michael Steib.

In her role, Sivajee will oversee research, communications, brand performance and lifecycle marketing for TEGNA’s local TV stations, Internet streams, websites and other digital products, and will also develop various digital consumer products, the company said.

Sivajee joined from Angi, Inc., where she served as the Chief Marketing Officer for the homeowner-focused company. She worked in similar roles for XO Group (now The Knot Worldwide) and AOL Brand Group, led cross-platform marketing for Bloomberg Media, and worked as the director of affiliate and product marketing for AOL Time Warner (now Warner Bros Discovery) premium movie brand HBO.

“Dhanusha is a mission-centric business leader, who has a proven track record of building beloved brands and driving growth with a customer first mind-set,” Steib said in a statement. “Her experience in leading high-performing teams and transforming brands and products will be critical as we enter the next era of TEGNA.”

“I believe now more than ever that people are looking to be meaningfully connected to their local communities,” Sivajee said. “I am delighted for the opportunity to further TEGNA’s mission to serve the greater good of local neighborhoods and to support the critically important work of our local journalists. From linear television to streaming to mobile, we want to make it easy for our community members to engage with their local news and information, when and how they want it.”