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EXECUTIVE MOVES

ABC promotes Martin Ortiz to lead Raleigh-Durham station

The Walt Disney Company’s ABC has named Martin Ortiz as the next General Manager of its television station in the Raleigh-Durham market, succeeding Rob Elmore, who concludes his tenure there at the end of the month.

Ortiz moves to WTVD (Channel 11) in North Carolina from KFSN (Channel 30), the company’s ABC-owned station in Fresno, California, where he has worked as the station’s top executive for the past two years.

“Martin has been an invaluable leader across the ABC Owned Television Stations,” Chad Matthews, the President of ABC Owned Television Stations, said in a statement. “He brings a passion for storytelling, a clear vision for growth and an enduring commitment to the community to the role.”

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Ortiz began his television career as an intern at KFSN while attending California State University, Fresno. He later worked at KGO-TV (Channel 7, ABC) in San Francisco, serving as an Executive Producer of morning news programming and overseeing the expansion of the station’s 11 a.m. newscast to one hour. He returned to Fresno as General Manager in 2024, replacing Michael Carr, who moved to KTRK (Channel 13, ABC) in Houston.

“I am honored and thrilled to lead the talented team at ABC11 and to serve the Raleigh-Durham community,” Ortiz said in a statement, referring to WTVD by its on-air branding. “I look forward to building on that foundation, growing our reach across every platform and continuing to tell the stories that matter most to our viewers.”

Ortiz is a member of the National Association of Hispanic Journalists and NLGJA: The Association of LGBTQ+ Journalists. He also serves in employee leadership initiatives at ABC Owned Television Stations and ABC News.

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Disclosure: The author of this story worked for KGO-TV in 2011.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.