
Netflix saw its global customer base increase to 300 million paid accounts by the end of 2024, according to new data released by the company on Tuesday.
When accounting for multi-member family households and “extra” member add-ons, Netflix now reaches more than 700 million streamers around the world, company executives affirmed.
Netflix added 19 million customers during its fourth financial quarter (Q4) of 2024 to end the year with over 300 million paid active accounts. Most of its growth has taken place overseas, including in Asia-Pacific and in Europe, where the service is still relatively new.
Its domestic subscriber count has slowed over time, but the company’s global revenue continues to roll in, with Netflix earning $10.25 billion in global revenue during Q4 — a 16 percent increase compared to last year — and $1.87 billion in net income.
Netflix revised its guidance for 2025, projecting the company will end the year with $43.5 billion to $44.5 billion in revenue, around $500 million more than what it previously forecast.
Some of that added revenue is thanks to a price increase that Netflix is rolling out this quarter, one that will impact all U.S.-based customers on both ad-supported and ad-free plans.
The price of Netflix with Ads will increase to $8 per month, or $1 more than what customers currently play, while ad-free streamers will pay $18 per month for Netflix Standard (+$2.50) and $25 per month for Netflix Premium (+$2.00). Premium differentiates itself from Standard by offering ultra-high definition streaming and the ability to watch content on four devices at one time.
“When you’re going to ask for a price increase, you better make sure you have the goods and engagement to back it up,” Ted Sarandos, Netflix’s co-CEO, said on a conference call with investors. “I feel like what we have going into 2025 is just that.”
Netflix is coming off a monumental 2024, one that saw it offer multiple live events for the first time, including a live comedy roast of National Football League (NFL) superstar Tom Brady, two Christmas Day NFL matches and a boxing match between heavyweight champion Mike Tyson and newcomer Jake Paul.
That goodwill will have to carry the company through several more years, as Netflix affirmed Q4 will be the last time it discloses subscriber figures and growth on a regular basis. The company will shift to user engagement as its metric of success moving forward.