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Cox Media renews measurement agreement with Nielsen

The logo of Cox Media Group. (Courtesy logo, Graphic by The Desk)
The logo of Cox Media Group. (Courtesy logo, Graphic by The Desk)

Television and radio broadcaster Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.

The deal will see Cox Media continue to use Nielsen’s measurement and advertising products for several more years. The agreement covers a number of Nielsen products, including Scarborough, Arianna, Local Media Impact and Streaming Dynamic Ad Insertion.



Cox Media owns 14 television stations affiliated with major networks like ABC, CBS, Fox and NBC that transmit across nine regional markets, and 50 local AM/FM broadcast radio stations. Its television channels stream on platforms like Local Now and NewsOn, while its radio stations are streamed on Audacy and TuneIn.

Cox Media is majority-owned by Apollo Global Management, with Cox Enterprises holding a minority stake in the company.



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Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting. Connect with Matthew on LinkedIn by clicking or tapping here.
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