Television and radio broadcaster Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.
The deal will see Cox Media continue to use Nielsen’s measurement and advertising products for several more years. The agreement covers a number of Nielsen products, including Scarborough, Arianna, Local Media Impact and Streaming Dynamic Ad Insertion.
Cox Media owns 14 television stations affiliated with major networks like ABC, CBS, Fox and NBC that transmit across nine regional markets, and 50 local AM/FM broadcast radio stations. Its television channels stream on platforms like Local Now and NewsOn, while its radio stations are streamed on Audacy and TuneIn.
Cox Media is majority-owned by Apollo Global Management, with Cox Enterprises holding a minority stake in the company.
