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Cox Media renews measurement agreement with Nielsen

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mkeys@thedesk.net

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The logo of Cox Media Group. (Courtesy logo, Graphic by The Desk)
The logo of Cox Media Group. (Courtesy logo, Graphic by The Desk)

Television and radio broadcaster Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday.

The deal will see Cox Media continue to use Nielsen’s measurement and advertising products for several more years. The agreement covers a number of Nielsen products, including Scarborough, Arianna, Local Media Impact and Streaming Dynamic Ad Insertion.

Cox Media owns 14 television stations affiliated with major networks like ABC, CBS, Fox and NBC that transmit across nine regional markets, and 50 local AM/FM broadcast radio stations. Its television channels stream on platforms like Local Now and NewsOn, while its radio stations are streamed on Audacy and TuneIn.

Cox Media is majority-owned by Apollo Global Management, with Cox Enterprises holding a minority stake in the company.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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