Fubo has launched the first of its standalone multicultural programming packages, with the company promising more down the road.
The package includes a handful of Zee Entertainment television networks, including the flagship Zee TV channel and several others, targeting Hindi-language TV fans. The channels are being offered through a bundle called Zee Family, which debuted on Fubo last week. The company says access to Zee Family is not contingent upon the purchase of Fubo’s base programming package, which starts at $80 per month.
“The launch of multicultural bundles is a natural next step in our super aggregation strategy, as we seek to serve all consumers with flexible content bundles featuring the content they want to watch at an appropriate price point,” Todd Mathers, the Executive Vice President of Content Strategy and Acquisition at Fubo, said in a statement. “These skinnier content bundles enable Fubo subscribers to build the content package that’s right for them. We plan to offer additional new programming packages, and in multiple languages, to really put choice in the hands of consumers, as they deserve.”
Long known for its premium sports programming, Fubo has sought to differentiate itself from other streaming services by offering different channel packages at various price points. Late last year, the company debuted a new streaming subscription marketplace that resells Paramount Plus with Showtime, FanDuel Sports Network and NBA League Pass without a traditional pay TV subscription.
Fubo is not alone in offering multicultural programming: Dish Network’s Sling TV has long sold a Hindi-language package that includes top channels from India like Star Plus, Willow, Colors and TV Asia, priced at $35 per month. The company’s satellite TV service also offers Hindi-language channels, including several from Zee Entertainment, at various price points.
Fubo did not release pricing for its Zee Family package, but a quick glance at the Fubo website showed the company is charging $12 per month or $100 per year for the channels. The company is also including the International Sports Plus package as part of the Zee Family plan, which unlocks Willow, Gol TV and a handful of other channels.
