Food delivery startup Wonder has acquired streaming culinary and lifestyle platform Tastemade as part of its overall efforts to create a “super app” for meals that will include features like takeout, delivery, meal kits, how-to videos and recipes.
The Wall Street Journal said the transaction was valued at $90 million, and is the latest merger to involve Wonder, which also acquired food delivery service Grubhub last year and meal kit delivery startup Blue Apron in 2023.
Over the past few years, Tastemade has successfully raised more than $130 million in investment capital from companies like Liberty Media, Amazon, Goldman Sachs, Redpoint Ventures and Comcast Ventures.
Tastemade offers a streaming platform that includes dozens of culinary-focused shows, along with a companion app that was recently refreshed to offer more than 12,000 chef-inspired recipes and interactive features like a virtual recipe box and the ability for subscribers to create customized shopping lists.
As a streaming service, Tastemade was among the smaller of the bunch, with the company reporting around 100,000 subscribers as of November. Executives long touted the loyalty of their subscribers, who were willing to continue paying a small fee to access on-demand videos and other features through the Tastemade app, which was largely unrivaled in its space.
Tastemade has also found a significant following on social media, counting more than 160 million followers across Facebook, X (Twitter), Instagram and other services. Its streaming channels have nearly 13 million monthly viewers, which includes shows available through its free, ad-supported streaming TV (FAST) channels on sevices like Philo, Pluto TV, The Roku Channel and Xumo Play.
