The Walt Disney Company has reached a distribution agreement with Newsmax to add the right-of-center news and commentary channel to its Hulu with Live TV this summer, The Desk has learned.
Newsmax will be added to Disney’s pay TV service Hulu with Live TV in July, making it the latest streaming cable TV alternative to offer the network. Newsmax is already available on Fubo, a streaming cable TV service that is in the process of merging with Hulu’s live TV product, and is also offered on Dish Network’s Sling TV and Google-owned YouTube TV.
The addition of Hulu with Live TV will put Newsmax in front of 60 million homes, the network said in a filing with the U.S. Securities and Exchange Commission on Thursday.
Newsmax typically ranks as the fourth most-watch cable news channel in the United States, behind Fox News, CNN and MSNBC. It jostles for fourth place with NewsNation, a middle-of-the-road cable news channel owned by Nexstar Media Group, and attracts more viewers than conservative-oriented competitors like One America News Network, Salem News Channel and The First.
Investor materials reviewed by The Desk in April reported an average quarterly audience of 33 million viewers and a monthly reach of 15 million viewers, both figures based on data from Nielsen.
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Editor’s note: The initial version of this story correctly reported that Newsmax will be added to Hulu with Live TV in July, but a subsequent revision erroneously reported the schedule as January. Additionally, the article was amended to clarify that data points associated with viewership are on a quarterly and monthly basis; an earlier version erroneously conflated the monthly viewership reach with Newsmax’s streaming audience.
