Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.
The deal will see Nielsen measure the audience of 18 Fox-owned local TV stations across the country, including outlets in major markets like New York, Los Angeles, Chicago, Philadelphia and Dallas. Nielsen will also measure and report the streaming audience of Fox’s local TV station apps and news streams.
In addition to traditional and new local TV measurement, Fox Television Stations will leverage Nielsen’s cross-media Advanced Audiences solution to further develop their cross-platform marketing strategies and executions.
Terms of the deal were not disclosed. Fox owns local TV stations in the following markets:
- Atlanta (WAGA, Channel 5)
- Austin (KTBC, Channel 7)
- Chicago (WFLD, Channel 32 & WPWR, Channel 50)
- Dallas (KDFW, Channel 4 & KDFI, Channel 27)
- Detroit (WJBK, Channel 2)
- Gainesville (WOGX, Channel 51)
- Houston (KRIV, Channel 26 & KTXH, Channel 20)
- Los Angeles (KCOP, Channel 13 & KTTV, Channel 11)
- Milwaukee (WITI, Channel 6)
- Minneapolis (KMSP, Channel 9 & KFTC, Channel 26)
- New York City (WNYW, Channel 5 & WWOR, Channel 9)
- Orlando (WOFL, Channel 35 & WRBW, Channel 65)
- Philadelphia (WTXF, Channel 29)
- Phoenix (KSAZ, Channel 10 & KUTP, Channel 45)
- San Francisco (KICU, Channel 36 & KTVU, Channel 2)
- Seattle (KCPQ, Channel 13 & KZJO, Channel 22)
- Tampa (WTVT, Channel 13)
- Washington, D.C. (WDCA, Channel 20 & WTTG, Channel 5)
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, the Executive Vice President of Sales at Fox Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
“Our long-standing partnership with Fox Television Stations is among our most valued. The expansion of our partnership to capture incremental streaming audiences and activate our new Local Advanced Audiences solution, demonstrates Nielsen’s commitment to the Local TV industry.” said Paul LeFort, the Managing Director of Nielsen’s Local TV business. “This agreement highlights Fox’s dedication to leading the charge in Advanced Audiences and comprehensive measurement across all platforms. We look forward to supporting their continued success in the years to come.”
Fox Television Stations is a unit of Fox Corporation. It shares common ownership with Fox News Media, the parent company of Fox News Channel.
