Streaming-focused entertainment company Cineverse has unveiled Matchpoint 3.0, the latest version of its automated media supply chain platform used by studios and streaming services to manage and deliver digital video content.
The release coincides with a new Matchpoint brand identity, featuring an updated interface and design, the company said.
The new version introduces expanded AI automation and analytics across Cineverse’s Blueprint, Dispatch, and Insights tools, aimed at reducing operational costs and human error while improving distribution speed and scalability. Matchpoint 3.0 also includes enhancements for advertising support, multi-platform delivery, and metadata enrichment.
Tony Huidor, the President of Technology and Chief Product Officer at Cineverse, said the company’s goal is to simplify and modernize how content reaches viewers.
“We built Matchpoint to streamline the streaming supply chain by reducing time to market and reducing costs,” Huidor said. “For the past ten years, video delivery has been a brute-force, error-filled, expensive process. Our company was delivering 30 to 50 movies a month and spending $1.4 million a year via external vendors. Today, we can easily ingest and master 15,000 movies in any given month.”
Huidor said Cineverse achieves that efficiency with a team of just 15 people.
“With Matchpoint, we can deliver at an exponentially higher rate by leveraging AI and automation, supporting deliveries to more than 125 platforms,” he said.
Among the platform’s three main products, Matchpoint Dispatch automates the ingestion, validation, mastering, and delivery of content to hundreds of platforms with minimal human oversight. The latest version adds support for the Broadcast Exchange Format (BXF) for FAST channel delivery, 4K video quality control, automated title life-cycle tracking, and integration with AI-based metadata and cue-point generation tools.
Matchpoint Blueprint focuses on helping content owners quickly build and customize apps for mobile, connected TV, and web platforms. The 3.0 update introduces live-streaming capabilities, user profile management, loyalty and reward systems, and support for vertical short-form video formats. It also integrates expanded ad management and privacy compliance features, including CCPA and GDPR support.
The Matchpoint Insights suite offers new AI-driven business intelligence tools that allow customers to analyze performance across FAST, AVOD, and SVOD platforms. The latest version includes conversational analytics, automated royalty and revenue calculations, and predictive performance models for services that do not share audience data.
Cineverse said the upgrade reflects the growing demand for more-efficient, lower-cost digital media operations as streaming libraries expand and content delivery workflows become more complex.
The rollout follows several new customer agreements and the recent appointment of Michele Edelman as Executive Vice President, Technology and General Manager of Matchpoint.
“With Matchpoint, content owners save time, money, and resources with the media industry’s first fully automated supply chain,” Edelman said. “AI-driven ingest, QC, packaging, and delivery replace costly manual steps and human error, giving studios, content owners, and digital platforms a smarter, faster, and more reliable path to audiences everywhere.”
