Paramount’s CBS-owned television station in Detroit is the latest to debut a new augmented-virtual reality (AR/VR) studio to supplement its news and information broadcasts.
The AR/VR studio debuted on Monday during WWJ-TV’s (Channel 62) 5 p.m. newscast and will be used for weather forecasting under the Next Weather branding.
“Having seen firsthand how AR/VR strengthens local journalism, it’s especially meaningful to bring this technology to Detroit,” said Jennifer Lyons, the Regional President and General Manager of Paramount’s local TV stations in Detroit and Chicago. “It powerfully enhances storytelling – making complex information clearer, more engaging and more immersive – while allowing us to elevate how we explain, visualize and connect with the communities we serve.”
“This is a big moment for Motown,” said Kennan Oliphant, the Station Manager and Vice President of News at WWJ-TV. “Detroit has always been a place of innovation and creativity, and this investment aligns with that legacy. Being the only station in the market using AR/VR technology allows us to push forward with journalism that is modern, thoughtful and focused on the community we serve.”
WWJ-TV is the 11th CBS-owned station to debut an AR/VR studio, which first launched at KPIX (Channel 5) in San Francisco several years ago. Since then, Paramount has built similar studios for its local TV news operations in other markets like Los Angeles, Dallas, Chicago, Miami, Atlanta, Philadelphia and Denver.
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