Stingray is expanding its advertising leadership team with a new programmatic sales hire as the company prioritizes strategic revenue growth across its connected TV (CTV), digital audio and retail media platforms.
On Monday, Stingray said it has appointed Colin Francis as its newest Programmatic Sales Specialist within the Stingray Advertising division. In that role, Francis will focus on monetizing Stingray’s multi-platform advertising bundle across North America, with an emphasis on scaling programmatic revenue, the company affirmed.
Francis joins Stingray with nearly a decade of experience in programmatic sales at Google, where he managed a multi-million-dollar portfolio of agencies and brands and drove revenue growth across the company’s advertising ecosystem. More recently, he worked at Advance, a retail media platform backed by Loblaw, where he helped commercialize its programmatic advertising business.
In a statement, Stingray Advertising’s Chief Revenue Officer Ryan Fuss said programmatic capabilities are central to the company’s growth strategy, enabling more targeted and measurable outcomes for advertisers.
“Colin’s deep expertise in the programmatic space, cultivated at industry leaders like Google and Loblaw, is a tremendous asset,” Fuss said in a statement. “His ability to translate complex capabilities into clear, revenue-driving strategies will be invaluable as we continue to innovate and expand our multi-platform offerings for advertisers across North America.”
Stingray Advertising offers advertisers access to inventory across a broad mix of distribution channels, including connected TV platforms from LG, Samsung, Rogers Communications and Telus. Its portfolio also includes digital audio services like TuneIn and Stingray Radio, along with a retail audio advertising network supported by partnerships with Walmart, Loblaw and Sobeys.
Francis said Stingray’s combination of connected TV, streaming audio and retail media assets positions it well in a rapidly evolving advertising landscape, particularly as buyers seek scaled, data-driven inventory.
“I’m excited to join the team and focus on making this inventory more accessible and scalable for advertisers through programmatic to unlock significant growth,” he said in a statement on Monday.
Stingray said its advertising network reaches more than one billion users globally each month, spanning connected TV environments, digital audio services and in-store retail media channels.
