Fox Corporation’s free streaming platform Tubi continued to resonate with cost-conscious consumers who want unfettered access to premium entertainment, with the service passing 110 million monthly active users during the company’s fiscal fourth quarter (Q4), executives said this week.
In a statement that followed Fox’s fiscal Q4 earnings report on Thursday, officials at Tubi sais engagement across the service rose 17 percent when compared to fiscal Q4 2025, boosted in part by Fox’s offering of a handful of FIFA World Cup games in mid-June and the company’s ongoing commitment to license must-watch shows and movies for its connected TV app.
Executives said Tubi’s growth is rooted in a strategy built around fandoms, on-demand viewing and personalized discovery. While the service is part of the broader free streaming market, Tubi said most viewing on the platform is on demand rather than tied to a lean-back, linear FAST experience. (In the past, Fox executives noted most of the content watched on Tubi comes from its on-demand catalog instead of its hundreds of linear channels.)
“Tubi continues to differentiate by putting fans first, with unique storytelling and deep collections ranging from romance to adult animation to horror to the world’s biggest sporting events,” Tubi CEO Anjali Sud noted on Thursday.
Sud said the FIFA World Cup helped accelerate the service’s momentum by giving soccer fans access to live action and additional content around the tournament.
“The World Cup accelerated our momentum and demonstrated the power of Tubi’s platform to expand soccer fandom by providing greater access to the live action and stories surrounding the tournament,” Sud said. “That combination of scale, personalization, and deep fan engagement continues to fuel our growth and set Tubi apart in streaming.”
Tubi says it offers more than 375,000 movies and television episodes, including more than 400 Tubi Originals and 25,000 creator episodes. The company said viewers streamed more than 13 billion hours on the service over the past 12 months, including a record 3.4 billion hours in the fourth quarter.
The service also reached an all-time high 2.3 percent share of total U.S. television viewing in April, according to a report from Nielsen. Nearly 60 percent of its audience is Gen Z or Millennial, and that those viewers spend more time on Tubi than they do watching traditional broadcast or cable television, the company said.
More than 20 million viewers visited the 2026 FIFA World Cup Fox Hub within Tubi, which served as a destination for live moments, highlights and creator-led content tied to the tournament. Its simulcast of the two opening World Cup matches delivered the most-streamed English-language opening match in World Cup history, executives affirmed.
Fox does not report Tubi’s revenue separate from its broadcast television business, choosing instead to commingle earnings from the two units. During fiscal Q4, television revenue clocked in at $2.48 billion, up 45 percent. That revenue does not include earnings from Fox’s cable network.
