Akta has made its AI-focused SaaS video platform generally available on Oracle Cloud Infrastructure, giving broadcasters and streaming providers a new option for managing cloud-based video operations as the industry continues shifting workflows away from on-premises infrastructure.
The company announced the deployment Tuesday at the StreamTV Show, where Akta demonstrating the platform’s capabilities for broadcasters, content owners and streaming services attending the event.
Akta said the platform allows media companies to ingest, route, transform, manage and distribute video workflows through a single cloud-based environment running on OCI. The deployment includes support for channel ingest and routing through Akta Media Gateway, live stream distribution and cloud-based channel management.
The announcement comes as broadcasters increasingly move live playout and channel operations into cloud environments while seeking ways to reduce operational complexity and support a growing number of channels, formats and personalized viewing experiences. According to Akta, one challenge has been the cost of distributing live channels directly from the cloud, particularly when using low-latency transport technologies such as Secure Reliable Transport (SRT).
“Traditional cloud providers price direct egress at such high prices that it has not been economical to move the entire live distribution to the cloud,” Akta Chairman Alper Turgut said in a statement. He said Oracle’s cloud infrastructure offers networking economics that make cloud-native production, assembly and distribution of live channels more practical.
Oracle also highlighted the financial aspects of the deployment. Kip Schauer, Senior Product Manager for Media Partnerships at Oracle, said OCI offers predictable global pricing and can reduce compute, storage and networking costs compared with other major cloud providers.
Akta said its platform is designed to consolidate a wide range of broadcast and streaming functions into a single SaaS environment. Those capabilities include video ingest, playout, routing, workflow automation, clipping, metadata management, captioning, scheduling, social video production and monetization tools. The company said the approach reduces the need for broadcasters to integrate multiple standalone systems and workflow platforms.
The company plans to meet with broadcasters, streaming platforms and technology partners throughout StreamTV Show to discuss the OCI deployment, along with other products including its Cloud Gateway technology, vertical video tools and AI-powered workflow platform. The Desk is an editorial partner of this year’s conference.
