Key Points
- Key Point 1
- Key Point 2
- Key Point 3
The CBS-owned station in Pittsburgh has become the latest in Paramount’s portfolio to launch a new augmented-virtual reality television studio to futurize its local news broadcasts, the company announced on Tuesday.
KDKA (Channel 2) station debuted the AR/VR studio during its 4 p.m. newscast with anchor Kristine Sorensen and meteorologists Mary Ours and Ray Petelin. The station said the studio is the first of its kind in the Pittsburgh region.
The technology is intended to help the station present complex stories with more visual context, including severe weather coverage, breaking news developments and major community events.
“Our new AR/VR technology helps us bring complex stories to life in ways that are more engaging and easier for viewers to understand,” Julie Eisenman, the President and General Manager of CBS Pittsburgh, said. “Whether we’re tracking severe weather, explaining breaking news developments or covering major community events, these advanced visual tools help us tell stories with greater clarity and context.”
Eisenman said the new studio represents an investment in innovation and strengthens the station’s ability to serve viewers across the Pittsburgh region. For now, the station will use the new AR/VR studio to augment its weather forecasts, but there are plans to deploy it more-broadly across KDKA’s news operations.
With the launch, CBS Pittsburgh becomes the 13th CBS station to integrate AR/VR technology into its news operations. Other CBS-owned stations in San Francisco, Los Angeles, New York City, Philadelphia, Sacramento, Miami, Chicago and Detroit are among the outlets that have similar AR/VR studios.
More Stories
- KOVR becomes latest CBS-owned station to launch virtual reality studio
- CBS station in Los Angeles debuts virtual reality studio
- Miami CBS station to debut virtual reality studio
- Chicago CBS station to debut augmented reality news set
- WUPA Atlanta to launch virtual reality set, newscasts
- CBS to “centralize” news coverage across local-owned stations
