Paramount’s CBS News & Stations has launched its latest augmented-virtual reality (AR/VR) news studio at its CBS-owned station in Sacramento.
As first reported by The Desk over the weekend, KOVR (Channel 13) and KMAX-TV (Channel 31) will debut its AR/VR news studio during their noon newscast on Monday, with the studio occupying the space once used for KOVR’s main news set.
The news studio at KOVR and KMAX will be the only AR/VR facility used by a news-producing TV station in the Sacramento market, which also covers the communities of Stockton and Modesto. It is the second AR/VR studio to launch under Scott Warren, the General Manager of KOVR and KPIX-TV (Channel 5) in San Francisco; KPIX launched the first AR/VR news studio in 2023.
“CBS Sacramento has long served our community through trusted journalism and compelling storytelling,” Warren said in a statement. “This new AR/VR studio gives viewers greater context and perspective, creating a more immersive way to experience the weather and local news stories that matter to them.”
KOVR and KMAX-TV will use the new AR/VR news studio to supplement the original journalism, breaking news and weather forecasts of both stations.
CBS has launched similar news studios in Los Angeles, Dallas, Miami, Atlanta, Philadelphia, Chicago and Detroit, among other cities.
