Paramount’s chief executive has selected HBO content leader Casey Bloys to oversee all streaming operations when the company closes on its acquisition of Warner Bros Discovery (WBD), according to a report published this week.
The report, from the Wall Street Journal, comes amid news that Paramount’s freshman streaming executive Cindy Holland is leaving the company about a year after she was tapped to oversee initiatives involving Paramount Plus and Pluto TV, including the recent integration of Pluto TV’s free streaming platform into Paramount’s broader technical stack.
The decision to appoint Bloys to oversee Paramount’s future streaming initiatives is the first major decision made by CEO David Ellison ahead of the planned closure of WBD’s acquisition, which remains pending due to an antitrust lawsuit filed by a number of state attorneys general earlier this year.
That lawsuit is expected to be settled after Paramount reached a deal with California Attorney General Rob Bonta and other state attorneys general to end the case, but a federal judge still has to sign off on the deal.
Bloys has been with HBO since 2004 and has overseen programming since 2016. His tenure has included series such as “Succession,” “Veep” and “The White Lotus.”
Holland was among Ellison’s first major executive appointments after Skydance Media took control of Paramount in August 2025. During her tenure, Paramount struck several high-profile talent agreements, including a deal that brought “Stranger Things” creators Matt and Ross Duffer to the company.
In prior statements, Ellison and other executives have expressed a desire to merge HBO Max’s content library and technical stack into that of Paramount Plus, though it isn’t clear if the company is still moving forward with that plan.
On paper, HBO Max is the stronger of the two premium streaming businesses, with more global subscribers and higher quarterly revenue compared to that of Paramount Plus.
