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DATA

Fox News leads digital engagement in Q3, but traffic dips from last year

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mkeys@thedesk.net

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Fox News Digital attracted more than 4.5 billion video and page views during the third quarter (Q3) of 2026, leading major news organizations in overall digital engagement despite a year-over decline in traffic, according to new audience measurement data from Comscore.

During the three-month period that ended in September, Fox News logged a traffic dip of 18 percent compared to the same quarter last year. Total time spent across its digital properties was over 10 billion minutes, down 12 percent.

Still, Fox News Digital led in its competitive set, according to Comscore data, with its 17th consecutive quarter in multi-platform views and the 22nd consecutive quarter in total minutes.

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The company’s average total digital multi-platform audience increased 11 percent to 169.7 million unique visitors, according to Comscore data. But CBS News recorded a larger audience increase in that category, logging 186.2 million unique visitors, up 9 percent compared to last year.

Fox News led the narrower desktop and mobile measurement category with 75.7 million average unique visitors, although that figure declined 20 percent year over year.

The results showed a broader decline in digital engagement among major news organizations. CNN recorded 1.27 billion multi-platform views, down 41 percent, while its total minutes fell 34 percent to 2 billion. Its average total digital multi-platform audience declined 35 percent to 57.4 million unique visitors.

The New York Times generated 3.81 billion multi-platform views, down 8 percent, and 3.07 billion minutes, down 16 percent. Its average unique audience declined 13 percent to 60.3 million.

CBS News recorded 853 million multi-platform views, down 18 percent, while NBC News generated 519 million views, down 35 percent. ABC News recorded 424 million views, a decline of 10 percent.

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All six news outlets logged year-over declines in multi-platform views and total minutes, although Fox News, CBS News and NBC News reported increases in total digital unique visitors.

On YouTube, Fox News generated 918 million video views during the quarter, according to data from Emplifi. That placed it ahead of MS NOW, which recorded 889 million views, followed by CNN with 712 million, ABC News with 442 million, NBC News with 356 million and CBS News with 149 million. Fox News has led news organizations on YouTube for eight consecutive quarters, according to Emplifi. Its YouTube channels generated approximately 3.5 billion views during the first nine months of 2026.

Fox Business recorded another 140 million YouTube views during the quarter, while Fox News Media’s combined YouTube operations generated approximately 1.2 billion views.

Fox News also reported 290 million social media interactions across its platforms, including 128.9 million on TikTok, an increase of 20 percent year over year. Social video views totaled 4.4 billion.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.