Broadcast technology company LTN has integrated its LTN Schedule Playout platform with Sony’s Ci Media Cloud, allowing television broadcasters and other media organizations to manage cloud-based media assets and linear channel operations through a connected workflow.
The integration links Sony’s cloud-based media management system with LTN’s playout and automation technology, allowing users to access, preview and transfer programming between the two environments.
LTN Schedule Playout is used to originate, manage and automate full-time linear television channels and live programming, while Sony’s Ci Media Cloud provides tools for storing, organizing, reviewing and collaborating on media content.
The companies said the integration allows channel operators to access their Ci media libraries directly from the LTN Schedule Playout interface, eliminating the need to switch between separate platforms when selecting programming for broadcast.
Users can visually browse and preview available content, then transfer selected assets into their playout workflows.
The connection also works in the opposite direction, allowing media files and livestream recordings generated through LTN Schedule Playout to be transferred automatically into Ci for storage and further use.
The bidirectional workflow is intended to reduce manual file handling and simplify content movement between cloud storage and channel playout systems.
“Media companies need technology that works together without adding another layer of operational complexity,” Rick Young, Senior Vice President of Global Products at LTN, said in a statement. “By integrating Ci directly with LTN Schedule Playout, we’re connecting best-in-class cloud media management with proven real-time playout and automation capabilities.”
The integration is already being used by Public Media Management (PMM), a customer of both companies that provides services supporting public media broadcast operations.
LTN and Sony said PMM’s deployment demonstrates how cloud-based media management can be incorporated into existing linear television workflows without requiring separate processes for locating and transferring programming assets.
The integration also provides a visual interface for navigating stored media, rather than requiring users to work directly with conventional cloud object-storage systems.
The companies are targeting broadcasters, public media organizations and other content owners that distribute programming through traditional television, pay television, free ad-supported streaming television (FAST) channels and other streaming services.
Such operations often require content to move between media management platforms and systems responsible for scheduling, originating and distributing linear programming.
Sony said the integration extends Ci’s existing cloud collaboration capabilities into the channel playout environment.
“Ci is built to make media more accessible and collaborative across increasingly cloud-based workflows,” David Rosen, Vice President of Cloud Applications and Services at Sony Electronics, said in a statement. “Our work with LTN extends that value directly into linear playout, giving mutual customers a more connected and efficient way to move content from media management through to air.”
The companies did not disclose financial terms of the collaboration or announce separate pricing for the integrated capabilities.
