Key Points
- SiriusXM has appointed Tubi CEO Anjali Sud as its next Chief Executive Officer, effective January 1, 2027.
- Sud will succeed Jennifer Witz, who is stepping down after nearly 25 years with SiriusXM, including almost six years as CEO; Witz will remain with SiriusXM in an advisory capacity through the end of 2027.
- During Sud’s tenure, Tubi expanded to more than 110 million monthly active users; Sud has served on SiriusXM’s Board of Directors since March 2025 and previously led Vimeo.
Satellite and streaming radio provider SiriusXM will have a new corporate leader come January, one who has a track record of success during her time at Fox Corporation.
On Monday, the company announced Anjali Sud will transition from a board position to Chief Executive Officer, succeeding Jennifer Witz, who is stepping away from the company after more than two decades. Witz will remain with the company in an advisory role through the end of 2027.
Sud has served as an independent member of SiriusXM’s Board of Directors since March 2025 and will retain her board seat after becoming CEO. She most-recently served as CEO of Tubi, the advertising-supported streaming service she joined in 2023.
Under Sud’s leadership, Tubi expanded its audience to more than 110 million monthly active users, increased revenue and expanded internationally. Fox Corporation, the parent company of Tubi, confirmed Sud’s departure last week shortly after closing on its $22 billion acquisition of Roku.
Before joining Tubi, Sud served as CEO of Vimeo, where she oversaw the company’s public listing and expansion as a video technology platform serving approximately 300 million users. She also held prior positions at Amazon and Time Warner.
“Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential,” Sud said. “I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners and shareholders.”
Greg Maffei, Chairman of SiriusXM’s Board of Directors, said Sud’s experience managing subscription-based and advertising-supported digital platforms made her a suitable choice to lead the company’s next phase of development.
The appointment comes as SiriusXM continues expanding its digital audio business beyond satellite radio, including podcast distribution, advertising and streaming subscriptions. During Witz’s tenure, the company expanded its in-vehicle technology through its 360L platform, developed its podcast business and secured an exclusive advertising partnership with YouTube.
Subscriber response to those innovations and new business deals has been mixed: Over the past few years, the company has consistently reported anywhere from 30 million to 35 million paying and trial subscribers of its flagship radio product, SiriusXM’s biggest money maker and one that is seemingly inextricably tied to new and used car sales.
According to some estimates, around 75 percent of new and used cars on the road with SiriusXM hardware installed have no active subscription, something Witz tried to change by offering free preview weekends generously sprinkled throughout the year and launching an ad-supported tier of service that some SiriusXM 360L tuner users could activate after a free trial expired.
The introduction of a low-cost, sports-only tier of service earlier this year appeared to be a breakthrough moment, with SiriusXM seeing its profit rise 6 percent on incremental subscription and advertising revenue boosts during its most-recent financial quarter. Subscriber revenue clocked in at $1.5 billion, with total pay subscribers increasing to nearly 32.9 million. The company reported a net gain of 5,000 customers, fully offsetting its loss of 40,000 customers one year prior.
On the programming side, SiriusXM inked a deal to bring many of its shows to Tubi as video podcasts, after distributing clips and segments for years through YouTube. On the YouTube front, SiriusXM improved its advertising business by signing a deal in April to serve as the exclusive audio advertising broker for YouTube’s podcast and audio business in the United States.
Witz said the timing was appropriate for a leadership transition following the company’s efforts to strengthen its subscription and ads businesses.
“I firmly believe that SiriusXM is on a strong path and that now is the time for a transition,” Witz said.
Sud also serves on the boards of Dolby Laboratories and Change.org. She earned an undergraduate degree from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School.
