WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Year: 2026
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
FCC sides against DIRECTV, approves sale of two TV stations in Michigan
DIRECTV argued the transaction involving Cadillac Telecasting could increase retransmission consent costs by further consolidating station ownership.
Channel 4 expands Google partnership with new audience-targeting marketplace
The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic channels.
Penske Media acquires remaining Vox Media brands
The company already owns publications like Rolling Stone, Variety, Deadline Hollywood and Billboard.
Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.
FreeCast adds Starlink Business products through reseller agreement
FreeCast will start selling Starlink Business services through a reseller arrangement with the space-based broadband Internet provider.
EDO expands outcomes measurement into gaming through Roblox partnership
Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.
Parties in Nexstar-TEGNA merger lawsuit propose July 2027 trial date
Expert witness lists and discovery evidence would be exchange by the parties and disclosed to the court between August 2026 and February 2027, per court records.
Former Nexstar Chief Legal Officer Rachel Morgan lands at Dave & Busters
Several weeks after departing Nexstar, the company’s former Chief Legal Officer is reprising that role at Dave & Buster’s.
State AGs say appeals court should uphold Nexstar-TEGNA injunction
The states argue the injunction is necessary to preserve a meaningful remedy if they ultimately succeed in blocking the merger.
TiVo rebrands FAST platform to TiVo Channels, expands number of free content streams
The rebrand comes with expanded channels and content from a number of media partners, including DAZN, Cineverse, Banijay Rights and Sony Pictures.