“60 Minutes” loses 15 percent of audience after CECOT story scandal
The program failed to top 10 million viewers in early January, with sharp declines in the key A18-49 demographic.
Year: 2026
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
DIRECTV launches streaming solution for small businesses
Packages start at $40 per month for eligible businesses and include access to more than 140 free, ad-supported streaming channels.
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Frank van der Post tapped to lead WOW! as CEO
DigitalBridge and Crestview appointed Frank van der Post as CEO of WOW!, succeeding Teresa Elder, following the company’s take-private acquisition.
Parks Associates: Smart TVs are primary streaming devices in homes
Smart television sets are the primary way most Americans are watching streaming video content at home, according to new consumer data released by Parks Associates.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.
Free Live Sports inks platform deals, now reaches 75 million households worldwide
Free Live Sports (FLS) has inked a multi-platform distribution deal that allows it to reach more than 75 million homes around the world, the company announced this week.
“60 Minutes” loses 5 million viewers after CECOT segment scandal
Viewership fell from 10.35 million to 4.89 million week over week, with sharp declines in the key A18-49 demographic.
Xumo forges partnerships for new advanced audience targeting identity solution
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first approach.
Comcast completes spin-out of cable networks into Versant
Comcast completed the spin-off of its cable networks into Versant Media Group, which began trading publicly under the ticker VSNT.
Charter’s ShowSeeker combines with Innovar Solutions
ShowSeeker has combined with Innovar Solutions to unify ad operations and workflow tools for media companies across linear, streaming and connected TV inventory.