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TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.

T-Mobile expands ad business with new products, partnerships
Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts.

Viewpoint: The recent failures of Google Search reveal its imposter syndrome
Google's algorithm changes were meant to be "helpful," but wound up negatively impacting small publishers — including us. Charles Benaiah suggests this could be Google's big undoing.
By:
Charles Benaiah

Viewpoint: Can you spot the Parisian hub?
TCL is using real voice actors to record dialogue for AI-produced characters. Why didn't the company go all the way?
By:
Charles Benaiah

Max launches annual discount for new and current subscribers
The deal lowers the annual price of Max by as much as 40 percent, depending on the plan.

How to stream all March Madness games from CBS and TNT Sports
Every spring, college basketball explodes in a frenzy known as March Madness — and this year, March Madness games will be widely available on streaming TV platforms.

Sling TV review: Pricing, availability and free trials in 2024
Sling TV has carved out a niche in the live TV streaming market as the most affordable option, with its base programming packages costing just $40 per month.

Netflix to stop allowing customers to pay for subscriptions via iTunes
The change comes as Netflix seeks to avoid the "Apple Tax" in pursuit of more subscription revenue for itself.

Viewpoint: TV companies will always find a way to circumvent regulations
Charles Benaiah argues that local marketing agreements between TV stations stand as proof that companies will always try to find a way to circumvent the rules.
By:
Charles Benaiah

Chicken Soup for the Soul forms joint venture with Fuel TV
Chicken Soup for the Soul Entertainment announced a new joint venture with Fuel TV for its SVOD and FAST ambitions.

ESPN used fake names to get real Emmys, report says
The sports network was forced to return some Emmy statuettes after the scheme was unveiled, The Athletic reported on Thursday.

Viewpoint: Why Roger Goodell is the next Brandon Tartikoff
"The NFL is so important, its scraps are like saffron," Charles Benaiah writes.
By:
Charles Benaiah
