Author:
Kirk Varner
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION
ESPN, WWE pact starting early with “Wrestlepalooza” in September
ESPN will become the exclusive U.S. home of WWE Premium Live Events beginning September 20 with Wrestlepalooza in Indianapolis.
IPG Mediabrands and Acxiom launch contextual CTV ad solution with IRIS.TV
IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.
Estrella TV closes July with strong ratings across key demographics
Estrella TV finished the July ratings period with one of its strongest performances of the season, posting consistent growth in prime time.
E-mails: Nexstar, TEGNA CEOs announce $6.2 billion merger to employees
On Tuesday, Nexstar CEO Perry Sook and TEGNA CEO Mike Steib sent emails to their employees following the broadcasters' announcement of a $6.2 billion merger.
Friend MTS receives award for anti-piracy technology
Friend MTS has received Frost & Sullivan’s 2025 Best Practices Technology Innovation Leadership Recognition, an award that highlights the company’s work in digital content security and anti-piracy technology.
MSNBC to rebrand as MS NOW under Versant ownership
The channel is paying homage to its roots by keeping two letters.
Viewpoint: What does Sinclair’s “strategic review” really involve?
Sinclair CEO Chris Ripley says the company is exploring “strategic opportunities” for its Broadcast division and may separate its Ventures arm, sparking speculation over possible buys and restructuring.
By:
Kirk Varner
OPINION
Bob Kroeger appointed Chief Technology Officer at Gray Media
Bob Kroeger steps into the role following David Burke’s retirement, bringing more than three decades of broadcast technology leadership.
Bitmovin releases new SDK to accelerate video app launches
Bitmovin has released a new SDK that aims to cut down on the amount of time it takes for media publishers to build and launch their video apps.
Samsung TV Plus adds TV5 Monde Chefs in France
Samsung's free streaming television service Samsung TV Plus has added a new culinary-focused channel to its platform in France.
GCI Liberty posts revenue gains during Q2
GCI Liberty saw its overall revenue increase during the second quarter (Q2) of the year, driven by growth in its business services sector and reduced operating costs across the board.
EARNINGS REPORT