Author:
TheDesk.net Newsroom
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Spectrum demonstrates 10 Gbps Wi-Fi connections
Spectrum unveiled a live demonstration of next-generation Wi-Fi technology this week, showing peak throughput of nearly 10 gigabits per second to a single device.
Tenetic to integrate Comscore data into media intelligence systems
Tenetic and Comscore are partnering to integrate real-time consumer insights with accredited TV data, giving advertisers and sellers dynamic tools to optimize planning and inventory.
Prosecutors outline possible motive for KXTV shooting
Sacramento prosecutors accuse Anibal Hernandez Santana of fired multiple shots into ABC10’s newsroom in a politically motivated attack, leading to state and federal charges carrying up to 17 years in prison.
Jimmy Kimmel to return to ABC on Tuesday, network confirms
Jimmy Kimmel will return to his late-night perch on ABC this week, ending a brief suspension that drew national attention to the intersection of politics, broadcasting and government oversight.
Viewpoint: Why cancelling Jimmy Kimmel threatens democracy
The Trump administration is escalating its crackdown on dissent, using Charlie Kirk’s assassination and other flashpoints to justify a sweeping authoritarian project.
By:
Emma Shortis
Fox News audience outnumbers other networks on YouTube in August
Fox News finished August as the leading news brand on YouTube, racking up 386.2 million views and outpacing both broadcast and cable rivals, according to data released by social media analytics firm Emplifi.
MarketCast launches ad measurement platform Brand Effect Pro
MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
The Desk receives “highly factual” rating from media watchdog
The Desk has received a prestigious, accredited rating for its straightforward approach to reporting on the business and influence of the media industry.
Fox News revamps weekend schedule, ends “MediaBuzz”
Fox News will launch new weekend shows starting Sept. 20, adding Kayleigh McEnany and Griff Jenkins to its lineup while ending Howie Kurtz’s “MediaBuzz.”