Author:
TheDesk.net Newsroom
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Synamedia brings AI-driven streaming and ad tech to IBC 2025
Synamedia will showcase AI-powered tools at IBC 2025, including updates to Synamedia Go, Quortex Play and dynamic ad insertion, plus the European debut of Quortex Switch and new ad and content discovery features.
Empower Ocean Media forms after merger between media agencies
Empower Media and Ocean Media merged to form Empower Ocean Media Group, the second-largest U.S. independent agency with $1.5 billion in billings.
CBS News picks Kim Harvey to lead “CBS Evening News”
CBS News has appointed Kim Harvey as the new executive producer of the “CBS Evening News,” the network announced Thursday.
Accedo to demonstrate AI-powered orchestration platform at IBC
Accedo will debut its AI-powered orchestration tool Compose at IBC, helping streaming services adapt in real time.
Cleeng unveils accelerated subscription marketplace platform
Cleeng has launched Cleeng Pro, a subscription marketplace platform that can be deployed in less than an hour.
Comet Fest draws over 2 million to Sinclair multicast network
A tribute to the Jurassic Park film franchise by Sinclair's Comet earlier this month generated record audiences and year-over-year growth in key demographics.
By:
Multicast News
Viewpoint: At Netflix, can artificial intelligence and creativity mix?
Netflix is now using generative AI – but it risks leaving viewers and creatives behind
By:
Edward White
Radial Entertainment names new top executives
Melissa Boag, Brian Blum, Thibault Hermenault and Minh Vo are taking new roles with the company.
Report: Marketing, ad firms struggling to find interns
Marketing firms and ad agencies are struggling to attract entry-level candidates and interns amid a downturn in interest from college graduates and other young professionals.
Pathé Home integrates watermarking tech from Synamedia
Pathé has partnered with video technology firm Synamedia to deploy forensic watermarking on its direct-to-consumer streaming platform Pathé Home
Penske sells TV Line to Static Media
Penske Media Group has sold programming-focused weblog TV Line to Static Media for an undisclosed sum; it is the second transaction involving the two companies.
HOLD FOR RELEASE — DO NOT PUB
HOLD FOR RELEASE — DO NOT PUB HOLD FOR RELEASE — DO NOT PUB HOLD FOR RELEASE — DO NOT PUB HOLD FOR RELEASE — DO NOT PUB HOLD FOR RELEASE — DO NOT PUB