Author:
Kirk Varner
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Viewpoint: At NAB Show, AI moves from hype to newsroom reality
Artificial intelligence was on everyone's mind at NAB Show this year; vendors took that opportunity to pitch their various AI-powered broadcast solutions.
By:
Kirk Varner
OPINION
Synamedia updates Quortex PowerVu to accelerate IP-based distribution
Synamedia is rolling out an updated version of its Quortex PowerVu platform to position it as a reliable, low-cost alternative to satellite delivery.
Viewpoint: What happens next for Nexstar and TEGNA?
Will Nexstar be forced to make some compromises to settle a federal antitrust lawsuit and finally close on its merger with TEGNA? Or will the deal collapse?
By:
Kirk Varner
OPINION
Walmart’s NewFront Vision: Content-to-Commerce
Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon.
By:
Michael Goodman, Parks Associates
GUEST COLUMN
Talk Back to Television: Jon Giegengack, Hub Entertainment Research (March 10, 2026)
Talk Back to Television host Rick Howe interviews Hub Entertainment Research's Jon Giegengack on the firm's latest report that takes a deep dive at audience attitudes toward film and TV studios and their use of artificial intelligence production tools.
Globecast, Synamedia to help distribute Emirates FA Cup to broadcasters
Globecast and Synamedia have launched a cloud-based distribution workflow for the Emirates FA Cup on behalf of London-based sports marketing agency Pitch International.
Willow to stream Team USA cricket matches for free on YouTube
Willow by Cricbuzz will stream all four Team USA matches from the ICC Men's T20 World Cup free on YouTube.
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
Viewpoint: The hidden upside of WBD’s linear leftovers
Brian Ring offers his analysis on Netflix’s bid for Warner Bros Discovery — and why “leftover” linear TV assets might be more valuable than Wall Street believes
By:
Brian L. Ring
GUEST COLUMN
TheDesk.net stories to be offered on Peaklight, Mediaite’s One Sheet
Two unique editorial-driven opportunities will help The Desk reach new audiences with its premium journalism and contextual analysis of the media and technology industries.
Viewpoint: One week in Minneapolis that local journalists stepped up
In less than one minute, the fateful moments of an ICE agent shooting a woman, recorded from multiple cameras at the scene, would become a defining moment for the nation.
By:
Kirk Varner
OPINION
Viewpoint: What the FCC’s C-Band auction means for broadcasters
Media companies are increasingly shifting from satellite to managed, SLA-backed IP distribution for live video delivery.
By:
Malik Khan, LTN
GUEST COLUMN